Apple announces iPad Mini, iBooks 3.0 at San Jose event

As had been announced and all but pre-ordained, Apple today staged a big media event in San Jose to introduce a whole slew of new products. From a new 13-inch MacBook Pro with Retina display to a new Mac Mini... more »

Jonah Lehrer and the Question of Content Re-Utilization

I think it fair to say that, in the first decade of the 21st century the Internet marketing advice to publishers was to reuse content. The idea was this: search engines look for great content. Publishers have lots of great... more »

 

Reader's Digest Association Folds Healthy Cooking Magazine Into Taste of Home

Reader's Digest Association is shutting down the bimonthly Healthy Cooking as a standalone magazine and transferring its 516,000 subscribers to the larger Taste of Home, continuing its effort to focus on its big core brands. Reader's Digest Association... more »

Meredith Expands Digital Video Content with Original Videos from CelebTV

Meredith Corporation, the nation’s leading media company serving American women, announced today that it has reached agreement with CelebTV (www.celebtv.com), the award-winning digital entertainment network, to feature daily original HD videos on Meredith’s Divine Caroline site beginning this week.... more »

A Sale Gives a Magazine on Healthy Eating a New Lease on Life

Employees at Eating Well magazine sometimes don’t quite believe their good fortune. Since the Meredith Corporation bought the magazine last year for $29 million, it moved out of the drafty warehouse offices it shared with curtain-climbing raccoons and a squirrel... more »

Heavy-duty content marketers a breed apart

As content marketing gains a greater foothold in the marketing suite, those marketers that invest 30% or more of their budgets in the tactic—”best of breed” practitioners—exhibit significant differences in their use of content than those marketers that allocate a... more »

 

But Why Would Amazon Wipe Your Kindle? To Protect Amazon

The story of the Norwegian customer who had here entire collection of books on her Kindle wiped carries on: An Amazon Kindle user has had her account wiped and all her paid-for books deleted by Amazon without warning or explanation.... more »

Random House relies on iPad app to drive user engagement

Random House is letting consumers browse recipes and learn to make simple meals from food writer Nigella Lawson via a new iPad application. The company partnered with AKQA on the mobile initiative. The effort aims to bring exclusive new... more »

Apple releases iBooks 3, reportedly expands iBookstore to more countries

At Apple’s iPad Mini launch event in San Francisco on Tuesday, the company also announced updates to its e-reading platform, iBooks. In addition, Apple is reportedly expanding the iBookstore to 18 more countries, including many in Latin America. Using iBookstore... more »

Apple joins the fray: A survey of the 7-inch tablet scene

After months of rumor roundups and speculation, Apple’s iPad mini has finally been announced—and the 7-inch tablet market has just heated up. This growing product category now has more to offer than Android devices with differing UI skins and varying... more »

 

Impelsys' iPublishCentral Platform Powers New Bowker "Book as an Android App"

Impelsys, a global leader in providing electronic content delivery solutions, is powering the innovative new Bowker(R) "Book as an Android App," with its award-winning iPublishCentral software platform. "Book as an Android App" allows authors and small publishers to use... more »

PR Newswire signs on as Content Marketing World NYC Gold Sponsor

Content Marketing Institute (producer of the celebrated Content Marketing World conference), Target Marketing and Publishing Executive magazines are proud to announce that PR Newswire has signed on as the Gold Sponsor of their exclusive one-day eventóContent Marketing World NYC. ... more »

Booktrack Enhances Storytelling With Rumblefish Soundtrack Catalog

PORTLAND, OR--(Marketwire - Oct 18, 2012) -   Rumblefish, the leading provider of soundtracks for online social video, and Booktrack, creator of a new and engaging way to read by matching synchronized music, sound effects and ambient sound to the text... more »

Unglue.it relaunches with Stripe, five ungluing campaigns

October 15, 2012 - Two months after being forced to shut down by Amazon Payments, Unglue.it is relaunching today with a new payments provider, Stripe, and ungluing campaigns for five books.... more »

Content Marketing World NYC Announced—One-Day Intensive Master Class

Content Marketing Institute (producer of the celebrated Content Marketing World conference) has partnered with Target Marketing and Publishing Executive magazines to produce an all-new, exclusive one-day event—Content Marketing World NYC. The day-long workshop event will focus on strategies for creating... more »