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Your Logo Should Be:
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Avoid:
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- Dominant
- Expressive
- Relevant
- Clear
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- Muddy Colors
- Tiny Type
- Excessive Clutter
- "Cutesy" cutlines
- Image-only
- Negative Messages
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Use:
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Your Image Should Be:
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- Banners
- Skybars
- Corner Cuts
- Starbursts
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- Related to lead cutline
- Able to tell its story at a glance
- Simple
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Promote:
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Choose:
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- Premiere
- Anniversary
- Guide
- Special Issue
- Insert
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- High Contrast
- Photo over Illustration
- Full bleed over frame
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Your Cutlines Should Be:
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Include:
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- Large
- Legible
- Left-justified
- Energetic
- Imperative
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- Tips
- Numbers
- "How to"
- "Free"
- "Bonus"
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